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Logo of Abai KazNPU



On 30 January, 2018 the new logo of Abai Kazakh National Pedagogical University was approved for the 90th anniversary of the first higher educational institution.


Conducted rebranding includes not only updated visual elements. This is a whole complex of activities aimed at changing the identity of the brand - its essence and perception. The new logo is a symbol of new initiatives and new tasks of the university on the eve of the 90th anniversary.


Professors, students, undergraduates and doctoral students of the Institute of Arts, Culture and Sports showed great interest in the contest for the creation of a new logo, announced by the university administration. Many authors had several versions of the new logo. About 70 versions were considered. The version proposed by the professor of the Institute of Art, Culture and Sports Sergazy Kusainovich Zhamankarayev was approved.


On the new logo the main educational building of the Kazakh National University named after Abai is depicted, the year of the establishment of the university - 1928 is indicated above its entrance. On the walls of the building is an inscription in English "ABAI UNIVERSITY", designed to serve the task of increasing the recognition of the university in the global educational space. The foundation of the building is an open book, which is always and everywhere perceived as the main source of knowledge. At its edge is the full name of the university in the Kazakh language: " Абай атындағы Қазақ ұлттық педагогикалық университеті ". The new logo has a rich blue palette. Blue is one of the natural colors, it symbolizes tranquility, peace and abundance.


The renewed brand will be promoted to the foreign market. Abai University is a modern pedagogical university that has preserved perennial traditions and is striving for new heights.



Department of Public Relations